Today, I’m happy to announce some exciting product updates that will make your life easier when analyzing the different website citations.
Website citations are a crucial part of AI Search experiences these days. As marketing teams and brands, we want to optimize for more brand mentions on ChatGPT, but also for more website citations. Put differently: We want our content to be cited on AI Search.
In our recent AI Citation Study, we analyzed more than 1 million websites to see which ones get cited and which don’t. What was interesting to see: Each AI Search Engine cites different types of websites. Also, check out our interactive AI Search Citation Report here.
Today, I’m excited to talk about our latest Website Citation Report Updates. Let me actually show you in this Loom video how it works.
Domain Citations Report
The Domain Citations Report addresses a straightforward question: Which websites and URLs are frequently cited by ChatGPT, AI Mode, AI Overviews, and other AI search engines?
This report helps us analyze the sources ChatGPT uses to generate its responses. It sheds light on why certain brands are recommended while others are not, as this is influenced by the websites cited during its processing.
OLD DOMAIN CITATIONS REPORT
Let me emphasize this: the Domain Citations Report (as shown in the screenshot below) is one of the most frequently used tools by our customers. It provides valuable insights into the most cited domains and any other domain of interest. With its flexible filtering options, you can explore any domain to see how often it has been cited, which AI search engines referenced it, and the prompts that led to those citations.
NEW DOMAIN CITATIONS REPORT
The new Domain Citations Report continues to support all the features you’re familiar with, while also providing clear answers to questions such as:
- How frequently does ChatGPT cite news websites?
- Does AI Mode often reference video platforms like YouTube?
- Is Perplexity utilizing community-driven and user-generated content?
- How prominent are social media platforms in AI search results?
With the new Domain Categorization Chart, you can quickly gain insights at a glance.ce.
URL Citations Report Update
PREVIOUS URL CITATIONS REPORT
The previous Citations Report was an excellent tool, displaying the most cited URLs alongside the corresponding prompts that triggered each URL citation. With multiple filtering options, it allowed in-depth analysis of any specific website across supported AI Search Engines.
NEW URL CITATIONS REPORT
Our updated Website Citation Report now provides quicker insights, improved filtering options, and an on-page brand analysis.
On-Page Brand Analysis
In the new Citations Report, you’ll find all URLs cited by ChatGPT. Even more exciting, you’ll instantly see whether your brand is mentioned on those specific URLs. That’s right – we analyze all cited URLs and their content to answer a critical question: Is your brand featured in those blog posts, landing pages, or media articles, or are your competitors taking the spotlight?
This means we don’t just tell you whether your brand was mentioned in ChatGPT’s AI-generated response. We also identify if your brand is referenced in Reddit threads, blog posts, media articles, and more.
Why Does This Matter?
With this update, you can now conduct a straightforward gap analysis answering questions and tasks such as:
- Show me all URL citations from News & Media and filter for articles that don’t mention my brand on-page.
- Show me all Reddit URL citations where my brand isn’t mentioned within the threads.
- Show me all URL citations where my brand isn’t mentioned in the AI response and isn’t mentioned in the on-page content.
- Show me all URL citations that mention my competitors but don’t mention my brand on-page. Sort them by citation count for a ready-made outreach list.
Et voilà, actionable insights at your fingertips!
Try it yourself now!
This update is now live – available in every single OtterlyAI account. Simply log in here, or sign up for a free 14-day trial here.