Today, I’m really excited to announce the following product update from Otterly.AI.
OTTERLY.AI will support content and brand monitoring for:
- Google AI Overview
- Perplexity.AI
- GPT-4o (available soon)
In other words: Otterly.AI will allow you to monitor how visible your content and brand is within Google AI Overviews as well as Perplexity.AI. In addition, Otterly.AI will give you all the links & citations mentioned on those AI-generated answers. In other words: You will now be able to know if your websites (or any other URLs) are mentioned for any prompt / keyword you’d like to monitor.
To our knowledge, no other SEO or monitoring tool can currently provide you with that information, and we believe that marketers will gain tremendous knowledge and be able to optimize their efforts to be better found online.
To among the first ones to access this product update, please fill out this form and let us know the prompts / keywords you would like to monitor.
Here’s everything you need to know.
As you know, Google announced some major changes to Google Search in May 2024. One of the big ones were the introduction of AI Overviews – which was formerly known as Google SGE (Search Generative Experience).
With AI Overview by Google available via Search Labs, you’ll find more and more users seeing AI-generated answers directly in the Google Search Results Page.
Google AI Overview
Google states:
AI Overviews appear in Google Search results when our systems determine that generative responses can be especially helpful — for example, when you want to quickly understand information from a range of sources, including information from across the web and Google’s Knowledge Graph. No action is needed for publishers to benefit from AI Overviews.
Where is Google AI Overview available
AI Overviews is currently available in the same countries that Search Labs is available in. You can find the full list of countries here.
AI Overviews is currently available in the following languages:
- English
- Hindi
- Indonesian
- Japanese
- Korean
- Portuguese (Brazil)
- Spanish (Latin America)
While for some European countries, AI Overviews is not live yet, we can expect that Google will – sooner or later – roll out AI Overview globally.
What is the impact of AI Overview
The short answer: It remains to be seen.
Google vaguely mentioned that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this.
Measuring the impact of AI Overviews on your website’s traffic
While no other SEO tool or Google’s Search Console can answer that question, Otterly.AI is here to help.
So what can we do to measure the impact of AI Overviews?
Use Otterly.AI as a AI SEO tracking tool: When you sign up for Otterly.AI you can track:
- If a AI Overview appears for a keyword or query
- If your website / domain is shown in AI Overviews
- Your website therefore gets clicks from AI Overview
- If other domains are mentioned that you can optimize for
Reporting on these data points will allow you to understand AI Overviews better and will give you an estimate how to improve your visibility.
Google AI Overview & Perplexity.AI SEO Monitoring
While Otterly.AI already supported the pure LLM output from Google Gemini’s model, we are now super proud to give our users a more specific, actionable insights that allows marketing teams to monitor real output on Google AI Overview.
In other words:
You’ll get the following questions answered:
- Is an AI answer generated for my relevant keywords / prompts?
- Which links & citations are referenced in that AI answer (and are those backlinks to my website or to my competitor)
- What’s the text and sentiment of that AI answer
- Which brands are mentioned in that AI answer
With this update, you can basically go from zero insights to a fully automated monitoring for your relevant keywords, prompts and search intents.
What does it mean for marketers and SEO?
AI Overviews show links to resources that support the information in the snapshot, and explore the topic further. This allows people to dig deeper and discover a diverse range of content from publishers, creators, retailers, businesses, and more, and use the information they find to advance their tasks.
Google’s systems automatically determine which links appear. There is nothing special for creators to do to be considered other than to follow our regular guidance for appearing in search, as covered in Google Search Essentials.
Ultimately, why should you care?
With Google AI Overview launched in May, Google is now providing AI generated answers on top of the Search Results Pages. Otterly.AI can now give you answers to questions like:
- Is an AI Overview generated for my keywords / prompts
- Which links / URLs are used in that AI answer
- Is my brand / content mentioned
We believe those insights will allow you to understand which URLs to optimize for.