How to measure your Brand's Share of Voice on Content AI - Otterly.AI Blog - Best AI Search Monitoring Solution

What is Share of Voice?

Let’s start with the basics. What is a Share of Voice KPI and why should you care?

This metric is often used in digital marketing, advertising, and public relations to assess brand visibility and prominence in the market. SoV can be measured across various channels, such as social media, search engine results, online advertising, and traditional media like TV and radio.

In a nutshell, it’s a brand marketing KPI that allows you to measure your brand awareness/exposure compared to your competitors.

What are the key components of a Share of Voice KPI

  • Channel-Specific Measurement: Share of Voice is calculated for specific channels. For instance, in online advertising, it could be the percentage of ad impressions a brand receives compared to the total available in its category.
  • Comparative Analysis: It involves comparing a brand’s visibility to that of its competitors. If a brand has a higher SoV, it indicates a dominant presence in the marketplace or in specific media channels.
  • Indicator of Market Position: A high Share of Voice can suggest strong brand awareness and market position, while a low SoV could indicate a need for increased marketing efforts.
  • Strategy Development: Brands use SoV to guide marketing strategies, allocate advertising budgets, and set goals for improving their market presence.
  • Impact on Sales and Growth: While a high SoV doesn’t always directly translate to sales, it often correlates with market share and can be a strong indicator of potential business growth.

How to calculate Share of Voice KPI?

Let’s take the example of a Social Media Share of Voice Formula to explain how you can calculate your Share of Voice on Social Media.

It’s basically: Your Brand Mentions / Total Brand Mentions x 100 = Share of Voice

Do you want to see an example? Well. Here we go:

Let’s assume you have a total of 20 brand mentions on social media, and your overall market got 200 brand mentions (including those of all your competitors). Applying the above formula, you will end up with a Share of Voice of 10%.

How to measure Share of Voice on ChatGPT (GPT-4) and Gemini Pro?

As we’ve now figured out the basics, let’s move on to the juicy part. Or should I rather say the challenging one?

Measuring your brand’s Share of Voice on ChatGPT is a rather new thing. Mostly, because ChatGPT itself is a new thing, and most marketing teams haven’t really figured out a way on measuring and optimizing one’s brand visibility on various Content AI Engines.

The truth is: The formula is still the same and doesn’t change. What makes it really hard is the lack of visibility based on non-existent ways of measuring it. In other words: Besides manually entering prompts, extracting all the brand mentions manually, and then calculating the Share of Voice – again by hand – there is no other way around it. Up until now.

Actually, that’s exactly the reason why we built Otterly.AI – a monitoring solution for ChatGPT, Google Bard and Bing Chat, to make our lives as marketers easier.

So how does it work?

First things first.

  1. Identify the relevant prompt you would like to monitor. Let’s assume you work in the car industry and want to know the Share of Voice for Your Brand.
  2. Sign up for
  3. Get the results.

With Otterly.AI, you get an instant overview of your own share of Voice for all LLMs combined or for a specific one (e.g. GPT-4). Instead of looking up the prompt manually on GPT-4 and extracting the information and manually calculating the Share of Voice, you have that information available automatically in a minute.

 As mentioned above, Otterly.AI allows you to drill down the result per LLM giving your more specific insights into your own brand’s Share of Voice.

Besides automatically calculating your Share of Voice, you get much more insights with Otterly.AI – such as a AI ranking, and how your KPIs develop over time. Give it a try yourself – one prompt is free.

Related Posts:

What is Share of Voice?

Let’s start with the basics. What is a Share of Voice KPI and why should you care?

This metric is often used in digital marketing, advertising, and public relations to assess brand visibility and prominence in the market. SoV can be measured across various channels, such as social media, search engine results, online advertising, and traditional media like TV and radio.

In a nutshell, it’s a brand marketing KPI that allows you to measure your brand awareness/exposure compared to your competitors.

What are the key components of a Share of Voice KPI

  • Channel-Specific Measurement: Share of Voice is calculated for specific channels. For instance, in online advertising, it could be the percentage of ad impressions a brand receives compared to the total available in its category.
  • Comparative Analysis: It involves comparing a brand’s visibility to that of its competitors. If a brand has a higher SoV, it indicates a dominant presence in the marketplace or in specific media channels.
  • Indicator of Market Position: A high Share of Voice can suggest strong brand awareness and market position, while a low SoV could indicate a need for increased marketing efforts.
  • Strategy Development: Brands use SoV to guide marketing strategies, allocate advertising budgets, and set goals for improving their market presence.
  • Impact on Sales and Growth: While a high SoV doesn’t always directly translate to sales, it often correlates with market share and can be a strong indicator of potential business growth.

How to calculate Share of Voice KPI?

Let’s take the example of a Social Media Share of Voice Formula to explain how you can calculate your Share of Voice on Social Media.

It’s basically: Your Brand Mentions / Total Brand Mentions x 100 = Share of Voice

Do you want to see an example? Well. Here we go:

Let’s assume you have a total of 20 brand mentions on social media, and your overall market got 200 brand mentions (including those of all your competitors). Applying the above formula, you will end up with a Share of Voice of 10%.

How to measure Share of Voice on ChatGPT (GPT-4) and Gemini Pro?

As we’ve now figured out the basics, let’s move on to the juicy part. Or should I rather say the challenging one?

Measuring your brand’s Share of Voice on ChatGPT is a rather new thing. Mostly, because ChatGPT itself is a new thing, and most marketing teams haven’t really figured out a way on measuring and optimizing one’s brand visibility on various Content AI Engines.

The truth is: The formula is still the same and doesn’t change. What makes it really hard is the lack of visibility based on non-existent ways of measuring it. In other words: Besides manually entering prompts, extracting all the brand mentions manually, and then calculating the Share of Voice – again by hand – there is no other way around it. Up until now.

Actually, that’s exactly the reason why we built Otterly.AI – a monitoring solution for ChatGPT, Google Bard and Bing Chat, to make our lives as marketers easier.

So how does it work?

First things first.

  1. Identify the relevant prompt you would like to monitor. Let’s assume you work in the car industry and want to know the Share of Voice for Your Brand.
  2. Sign up for
  3. Get the results.

With Otterly.AI, you get an instant overview of your own share of Voice for all LLMs combined or for a specific one (e.g. GPT-4). Instead of looking up the prompt manually on GPT-4 and extracting the information and manually calculating the Share of Voice, you have that information available automatically in a minute.

 As mentioned above, Otterly.AI allows you to drill down the result per LLM giving your more specific insights into your own brand’s Share of Voice.

Besides automatically calculating your Share of Voice, you get much more insights with Otterly.AI – such as a AI ranking, and how your KPIs develop over time. Give it a try yourself – one prompt is free.

Related Posts: