Today, we are thrilled to announce our partnership with Semrush and the launch of our AI Search Monitoring App in the Semrush App Center. As the industry leader in Search Engine and Digital Marketing solutions, Semrush provides an ideal platform to introduce AI Search Monitoring to its vast user base. This partnership represents a significant step in empowering marketers with cutting-edge tools for AI-driven search optimization.
What is the Semrush App Center?
The Semrush App Center is the go-to spot for marketers looking for best-in-class marketing solutions.
It is a collection of apps, hand-picked by Semrush. The App Center is available for all Semrush users and customers and can be accessed here.
Each app inside the App Center is designed to address a specific marketing need, such as App Store Optimization, Competitive Intelligence, Local SEO, or YouTube optimization or in the case of Otterly.AI – AI Search Monitoring.
Benefits for Semrush Customers:
- Exclusive Pricing: Apps in the Semrush App Center come with special pricing and free trials, allowing you to test solutions and assess their value.
- Semrush Quality Assurance: Each app undergoes a rigorous selection process, saving you time and effort in finding reliable marketing tools.
- Seamless Integration: All apps are accessible directly within the Semrush interface, with a single sign-in required.
Teaming up with Semrush – Why This Partnership Matters
At Otterly.AI, we are both excited and humbled to partner with Semrush. By bringing our AI Search Monitoring solution to their App Center, we make it easier than ever for marketers to optimize content for AI-driven search platforms like Google AI Overviews, ChatGPT, and Perplexity.
Our mission at Otterly.AI
The digital landscape is evolving rapidly, and we aim to address two major disruptions in marketing:
- Declining Organic Traffic from Google: By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search – according to Gartner, a research firm
- The Rise of AI Search Platforms: With ChatGPT ranking among the top 10 websites globally and platforms like Perplexity seeing steady growth, these AI-driven tools are becoming serious alternatives to traditional search engines.
Why Marketers Love Otterly.AI
We love the visibility that Otterly.AI gives us. It’s a game changer and we’re already developing new content to improve our position in AI Search.
Laura Worrell, COO, at Videoloft
Otterly.AI empowers marketing teams to stay ahead of the curve by providing actionable insights into brand representation, search prompts, and links in AI-powered search results.
How to use Otterly.AI in Semrush
It’s quite simple.
- Log in to Your Semrush Account: Head to the App Center and search for “AI Search Monitoring” (or use this direct link).
- Install Otterly.AI: Begin your free 7-day trial, which includes three free search prompts (think of them as keywords).
- Choose Your Plan: After the trial, subscriptions start at $27/month for three search prompts, with additional prompts available via in-app purchases.
What Otterly.AI tracks
Otterly.AI provides an in-depth analysis of AI-driven search results across Google AI Overviews, ChatGPT’s public search (GPT-4T), and Perplexity.
For an in-depth analysis and optimization, simply click one specific Search Prompt. This will allow you to analyze the AI answer in more detail. In this view, you can analyze the following metrics:
- Link Tracking: Which URLs are referenced and cited in the AI answer? You can analyze which of your URLs are being cited in AI search results and start optimize them.
- Brand Ranking: Which brands are mentioned on which position in the AI answer? With our Semrush app, you can track visibility, and position of your brand across AI platforms.
- Brand Sentiment: What is the brand sentiment and the respective reasoning in the AI answer? With our app, you can understand how AI is talking about your brand, and you can start optimizing the brand sentiment.
- Overall Search Prompt Monitoring: Stay informed on how AI search engines represent your search prompts.
All of those metrics are tracked weekly, and you can even go back in time, by using the date filter to see a historic view of the AI generated answer – be it on Google, ChatGPT or Perplexity.
To summarize all of that. With the Otterly.AI app in your Semrush account, you can:
- Monitor Brand Visibility: Automatically track brand mentions and sentiment across AI search experiences. Understand how visible your brand is, how it’s perceived, and where you can make improvements.
- Analyze and Optimize Links in AI Search Outputs: Otterly – AI Search Monitoring makes it easy to track all of your links that are cited in AI-generated search results, helping you understand which URLs are being referenced and which pages may need optimization.
- Start optimizing your content, brand and overall marketing strategy for the future of AI Search.
What are the benefits of using AI Search Monitoring inside your whole SEO Suite?
By integrating Otterly.AI into your Semrush suite, you can:
- 🔗 Monitor Brand Visibility: Automatically track mentions, sentiment, and visibility across AI search experiences.
- 🔑 Analyze Link Citations: Identify and optimize URLs cited in AI search results.
- 📈 Optimize Your Marketing Strategy: Leverage insights to stay ahead in the AI-driven SEO landscape.
What’s next for GEO and Otterly.AI?
As you can see, we are truly excited about our partnership with Semrush and bringing AI Search and SEO closer together. At Otterly.AI we keep building innovative tools and solutions that help brands and marketing teams to understand and optimize their AI Search visibility. We have exciting product topics on our roadmap and if you want to follow along our journey, feel free to sign up for Otterly.AI right here, or contact us for a personal demo.
Here’s a sneak peak on what we are currently working on. Feel free to send us a message if you want to learn more, exchange knowledge or simply be among the first to test these capabilities:
- Estimated Search Volume on Google, ChatGPT and Perplexity: Early version available. Will be opened up to early testers later this January. If you are interested, send us an email at hello@otterly.ai.
- Domain & Link Analysis: Aggregated trend reports and analysis on a per-domain and per URL basis. Both aggregated across AI search channels as well as for each one in particular.
- Multi-Country Support: As Google keeps rolling out AI Overviews in further countries, we are preparing multi-country support for US, UK, GER, and beyond.
Frequently Asked Questions
- Where can I trial the Semrush app? Right here. We offer a 7-day free trial.
- Can I connect my Semrush account to my Otterly.AI account? No. The Semrush app works exclusively with your Semrush login. If you are using Semrush, you can simply use your Semrush login to use Otterly as a Semrush app.
- Is there a difference between Otterly.AI’s features and the Semrush app of Otterly.AI? Yes, there is. Otterly.AI itself provides a few different reports and aggregated analytics views that are not yet available inside the Semrush app.
- How does pricing work? Once your 7-day trial is finished, Otterly.AI will charge a monthly subscription fee based on the number of search prompts. The base fee is $27 / month. Pricing is handled directly via your Semrush subscription.
- Can I still use my Otterly.AI account? Yes, for sure! Both options remain available. You can also trial Otterly.AI right here.
Join us on this journey
We’re excited to shape the future of AI Search and SEO. Whether you’re looking to optimize your content, track brand visibility, or stay ahead of emerging trends, Otterly.AI is here to help.
Ready to get started? Sign up now or contact us for a personal demo.
For any questions or feedback, feel free to reach us via live chat or email at hello@otterly.ai.