Press Ranger, an AI-powered PR platform, has partnered with OtterlyAI, an AI search monitoring platform, to help brands improve their visibility in AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Press Ranger becomes OtterlyAI’s preferred PR partner, while OtterlyAI provides AI search tracking for Press Ranger’s clients.
Why does PR improve AI search visibility?
AI search engines cite news and editorial content significantly more than branded content. Analysis of over 1 million AI citations shows that Reddit, Wikipedia, and news outlets dominate AI-generated responses across all platforms. Press releases and earned media coverage create authoritative content that AI engines trust and reference frequently.
How AI search engines choose which sources to cite
AI platforms like ChatGPT and Perplexity prioritize editorial content over commercial content when generating answers. News articles, press coverage, and community discussions receive more citations than product pages or corporate websites.
Press Ranger specializes in securing placements in publications that AI engines already cite regularly. When combined with OtterlyAI’s tracking capabilities, brands can measure exactly how their PR efforts impact AI search visibility.
Joint webinar: How to rank on ChatGPT using PR
Press Ranger and OtterlyAI are hosting a free webinar on November 18, 2025, from 9:00 AM to 10:00 AM PST titled “How to Rank on ChatGPT: The Overlooked Power of PR.” -> Register here
The webinar covers:
- Live data from over 1 million AI citations showing which content types get cited most
- Why news and editorial sources dominate AI responses
- How press releases improve AI search visibility
- Real examples of PR-driven AI search success
“Press Ranger has a proven track record of securing placements in top publications that AI engines frequently cite,” said Steve Beyatte, CEO of Press Ranger. “By combining our media distribution power with OtterlyAI’s tracking capabilities, we provide a complete framework for brands to use PR in AI search engines.”
How to improve your brand’s AI search visibility?
Getting cited in AI search requires three core elements: crawlable content, authoritative sources, and editorial coverage.
First, ensure AI crawlers can access your content. Many websites block AI bots through robots.txt files or use JavaScript that prevents AI crawlers from reading content. Tools like OtterlyAI’s AI Crawler Simulation can identify these issues.
Second, earn coverage in publications that AI engines already cite. Press Ranger’s platform identifies relevant journalists and automates outreach to secure placements in authoritative news sources.
Third, track your results. OtterlyAI monitors brand mentions across ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Google Gemini to show which PR efforts drive AI citations.
What is OtterlyAI?
OtterlyAI is an AI search monitoring and optimization platform that tracks brand visibility across AI search engines including ChatGPT, Perplexity, Google AI Overviews, Google Gemini, and Microsoft Copilot. The platform helps marketing professionals monitor brand mentions, track competitor visibility, and identify which content gets cited by AI engines. OtterlyAI was named a Gartner Cool Vendor for AI in Marketing.
What is Press Ranger?
Press Ranger is an AI-powered PR platform that automates journalist outreach, press release creation, and media monitoring. The tool helps brands secure coverage in publications by matching stories with relevant journalists and streamlining the pitching process.
Why this partnership matters for marketing teams
Traditional SEO metrics like rankings and clicks provide incomplete visibility into how brands appear in AI-generated answers. Marketing teams need both distribution and measurement to succeed in AI search.
This partnership addresses both needs. Press Ranger provides access to journalists and publications that AI engines cite frequently. OtterlyAI measures the impact across all major AI platforms, showing which press placements drive citations and visibility.
Brands can start by conducting a free AI search visibility audit at otterly.ai to see where they currently appear in AI-generated responses.
Register for the November 18 webinar here to learn specific tactics for improving AI search visibility through PR.