Monitoring AI-driven platforms like Google AI Overviews

Monitoring how your content appears in AI-driven platforms like Google AI Overviews, ChatGPT, and Perplexity is essential for maintaining and enhancing your online visibility. Here’s how you can approach this for each platform, with the help of Otterly.AI.

Tracking Google AI Overviews has become vital for businesses looking to enhance their digital marketing strategies with AI-driven insights.

Why should you start tracking Google AI Overviews, ChatGPT and Perplexity?

It’s quite simple. Because there are 2 disruptions impacting your marketing and search strategies.

Disruption 1: Organic Traffic is declining

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. (source)

Gartner, the analyst firm, is predicting a 50% decrease of organic traffic until 2028 due to AI generated answers. But the reality is: Already today, some industries and brands are impacted by the rollout of Google AI Overviews which started in May 2024.

The reality is: Google is changing, and the number of zero-click searches are already at 60% in both the US and Europe.

Screenshot

Disruption 2: New Search Platforms emerge

New AI search experiences (such as Perplexity) and AI chatbots (such as ChatGPT) are increasingly becoming a great alternative to Google Search. While ChatGPT is now part of top 10 websites worldwide, new AI Search Experiences such as Perplexity.AI are seeing impressive user growth.

How to use Otterly.AI Keyword Monitoring

In our Keyword Monitoring Overview, Otterly.AI shows you the most important information. You can see all your keywords in one view, and understand if Google triggers an AI Overview, ChatGPT shows your brand or Perplexity.AI cites certain links of yours.

Try Otterly for free here and create your own AI Search Report:

Detailed Keyword Monitoring & Analysis

To optimize your brand and content for AI search, you need to understand the status quo for all relevant keywords and prompts. With Otterly.AI you can dive deep on each keyword to understand:

  1. Which brands are mentioned? What is their brand position?
  2. Which URLs are cited and how can I optimize my own URLs?
  3. How are links and brand mentions changing over time? 

One of the most important Otterly.AI features is our Weekly Link & Brand Tracking. With that, you’ll see how URLs and brand mentions are changing over time.

Let’s dive into the details.

In your Detailed Keywords View, you can analyse all keywords in detail. In this example we just added the keyword “best running shoes”. On the first glimpse we can see that there’s no Google AI Overview trigged right now for this particular keyword. Since Otterly.AI monitors changes weekly, we recommend you to monitor this keyword regularly as there might be an AI Overview being triggered in the future.

Keyword Tracking for Perplexity.AI and ChatGPT

If we now switch to the Perplexity.AI (or ChatGPT) tab, you’ll get an in-depth view on how Perplexity.AI replied to this particular keyword.

Within that view, Otterly.AI shows you:

  • Text Output: The entire text that is generated on Perplexity.AI or ChatGPT
  • Brand Sentiment: All the brands that were mentioned or referenced in the text, plus their brand sentiment (was it a positive, neutral or negative mention)
  • A snapshot: A screenshot on how the search experience appeared for your users
  • Weekly Link Tracking: All the links mentioned by position and week (you probably will see weekly changes here over time)
  • Link Sources: All the link sources (URLs, title text, domains) in one place
  • Weekly Brand Ranking: Which brands are mentioned in which position of the text and how is that changing

Here’s also a Loom video on how to add and monitor keywords in your Otterly.AI account:

Screenshot

Try Otterly.AI Today

I think we’ve emphasized enough on the importance of monitoring your brand’s presence on AI-driven platforms like Google AI Overviews, ChatGPT, and Perplexity to maintain online visibility. The two disruptions are here to stay for marketing teams:

  1. Declining Organic Traffic: Gartner predicts a 50% drop in organic traffic by 2028 as generative AI answers replace traditional search, with Google AI Overviews already affecting many brands.
  2. New AI Search Platforms: AI platforms like ChatGPT and Perplexity are gaining traction as alternatives to Google Search, influencing how users find information.

Otterly.AI’s Keyword Monitoring helps businesses track AI mentions, brand sentiment, URL citations, and trends over time across AI platforms. Key features include a Detailed Keyword View, Weekly Link & Brand Tracking, and brand position insights on AI platforms. You can try the AI brand monitoring right here.

Related Posts:

Monitoring how your content appears in AI-driven platforms like Google AI Overviews, ChatGPT, and Perplexity is essential for maintaining and enhancing your online visibility. Here’s how you can approach this for each platform, with the help of Otterly.AI.

Tracking Google AI Overviews has become vital for businesses looking to enhance their digital marketing strategies with AI-driven insights.

Why should you start tracking Google AI Overviews, ChatGPT and Perplexity?

It’s quite simple. Because there are 2 disruptions impacting your marketing and search strategies.

Disruption 1: Organic Traffic is declining

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. (source)

Gartner, the analyst firm, is predicting a 50% decrease of organic traffic until 2028 due to AI generated answers. But the reality is: Already today, some industries and brands are impacted by the rollout of Google AI Overviews which started in May 2024.

The reality is: Google is changing, and the number of zero-click searches are already at 60% in both the US and Europe.

Screenshot

Disruption 2: New Search Platforms emerge

New AI search experiences (such as Perplexity) and AI chatbots (such as ChatGPT) are increasingly becoming a great alternative to Google Search. While ChatGPT is now part of top 10 websites worldwide, new AI Search Experiences such as Perplexity.AI are seeing impressive user growth.

How to use Otterly.AI Keyword Monitoring

In our Keyword Monitoring Overview, Otterly.AI shows you the most important information. You can see all your keywords in one view, and understand if Google triggers an AI Overview, ChatGPT shows your brand or Perplexity.AI cites certain links of yours.

Try Otterly for free here and create your own AI Search Report:

Detailed Keyword Monitoring & Analysis

To optimize your brand and content for AI search, you need to understand the status quo for all relevant keywords and prompts. With Otterly.AI you can dive deep on each keyword to understand:

  1. Which brands are mentioned? What is their brand position?
  2. Which URLs are cited and how can I optimize my own URLs?
  3. How are links and brand mentions changing over time? 

One of the most important Otterly.AI features is our Weekly Link & Brand Tracking. With that, you’ll see how URLs and brand mentions are changing over time.

Let’s dive into the details.

In your Detailed Keywords View, you can analyse all keywords in detail. In this example we just added the keyword “best running shoes”. On the first glimpse we can see that there’s no Google AI Overview trigged right now for this particular keyword. Since Otterly.AI monitors changes weekly, we recommend you to monitor this keyword regularly as there might be an AI Overview being triggered in the future.

Keyword Tracking for Perplexity.AI and ChatGPT

If we now switch to the Perplexity.AI (or ChatGPT) tab, you’ll get an in-depth view on how Perplexity.AI replied to this particular keyword.

Within that view, Otterly.AI shows you:

  • Text Output: The entire text that is generated on Perplexity.AI or ChatGPT
  • Brand Sentiment: All the brands that were mentioned or referenced in the text, plus their brand sentiment (was it a positive, neutral or negative mention)
  • A snapshot: A screenshot on how the search experience appeared for your users
  • Weekly Link Tracking: All the links mentioned by position and week (you probably will see weekly changes here over time)
  • Link Sources: All the link sources (URLs, title text, domains) in one place
  • Weekly Brand Ranking: Which brands are mentioned in which position of the text and how is that changing

Here’s also a Loom video on how to add and monitor keywords in your Otterly.AI account:

Screenshot

Try Otterly.AI Today

I think we’ve emphasized enough on the importance of monitoring your brand’s presence on AI-driven platforms like Google AI Overviews, ChatGPT, and Perplexity to maintain online visibility. The two disruptions are here to stay for marketing teams:

  1. Declining Organic Traffic: Gartner predicts a 50% drop in organic traffic by 2028 as generative AI answers replace traditional search, with Google AI Overviews already affecting many brands.
  2. New AI Search Platforms: AI platforms like ChatGPT and Perplexity are gaining traction as alternatives to Google Search, influencing how users find information.

Otterly.AI’s Keyword Monitoring helps businesses track AI mentions, brand sentiment, URL citations, and trends over time across AI platforms. Key features include a Detailed Keyword View, Weekly Link & Brand Tracking, and brand position insights on AI platforms. You can try the AI brand monitoring right here.

Related Posts: