Welcome to this week’s Otterly.AI podcast, where we’re diving deep into the origins of our brand, celebrating our milestones, and sharing insights into the exciting future of AI search monitoring.
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Two Different Googles: 30,000+ AI Citations Across AI Mode and AI Overviews Play By Separate Rules
Google search is no longer a single AI system with a single rulebook. A study by OtterlyAI reveals that Google is quietly running two parallel AI search experiences: AI Overviews, which are the familiar AI summaries at the top of search results, and AI Mode, the new AI-powered chat-like search interface. In this study, we…
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OtterlyAI Named High Performer for Answer Engine Optimization Tools in G2 Winter 2026 Report
G2 has recognized OtterlyAI as a High Performer in the Answer Engine Optimization category. This follows our recent selection as a Gartner Cool Vendor for AI in Marketing, our recognitions as the best Generative Engine Optimization (GEO) Tool by OMR Reviews and the Top SEO Software 2025 by Tekpon. Answer Engine Optimization tools help brands…
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Introducing Workspaces: Scale AI Search Across All Your Clients
At OtterlyAI, we are excited to introduce Workspaces, a new way to create, manage and scale AI Search Analytics and Optimization inside OtterlyAI. This is particularly helpful for agencies, and brands managing dozens or hundreds brands. Agencies don’t just manage one brand. They manage many different brands, each with its own goals, reports, content performance,…
The Origin of “Otterly.AI”
Why the name “Otterly.AI”? It all began with a brainstorming session. As a team, we wanted a name that represented sharp observation—a key feature of our AI-powered search monitoring platform. After consulting with ChatGPT (as any modern marketer would), we discovered that otters are known for their keen eyesight. Plus, they’re undeniably cute, which adds a memorable touch to our branding.
The domain “Otterly.ai” was available, and the rest is history. Fun fact: while we wear glasses, Otterly.AI metaphorically enhances our “eyesight” by providing unparalleled insights into AI-driven search landscapes.
Exiting Stealth Mode with a Bang: Celebrating 1,000 Users
This week marks a monumental milestone for Otterly.AI as we officially exit stealth mode and celebrate our first 1,000 users. Reflecting on our journey from a few early adopters to a thriving community, it’s been incredible to witness the rapid growth.
A Key to Our Success: Targeting Business Email Domains
One of our strategic decisions was disallowing Gmail signups. This approach helped us identify users from major companies early on, enabling us to tailor our solution for professional marketers and SEO specialists.
Meet the Founders
Klaus-M. Schremser
Klaus-M. Schremser—the “M” stands for marketing—is a serial entrepreneur with a deep passion for blending psychology with strategy to create impactful marketing campaigns. With a track record that includes:
- Founding Gentics, a content management vendor
- Leading growth at Usersnap
- Building several SaaS ventures
Klaus-M.’ insights into SEO and organic traffic are a cornerstone of Otterly.AI’s success. Fun fact: he once set a Guinness World Record for hosting the largest underwater press conference in 2007.
Thomas Peham
Thomas describes himself as an “accidental marketer” who initially turned down a marketing job. Now, with over a decade of experience, he has built and scaled marketing teams for startups and scale-ups like Usersnap and Storyblok. His passion for solving visibility challenges led to co-founding Otterly.AI.
What Makes Otterly AI Different?
As of December 2024, Otterly.AI is the only platform capable of monitoring citation links at scale across ChatGPT, Perplexity AI, and Google’s AI overviews. These actionable insights empower marketers to:
- Measure brand and product visibility.
- Optimize search prompt strategies.
- Track citation links and improve rankings.
The Future of Search and AI in 2025
As businesses prepare for 2025, understanding and adapting to AI-driven search platforms is critical. While Google remains dominant, tools like ChatGPT and Perplexity AI are gaining traction. Here’s what’s ahead:
- AI Search Integration: Shopping assistants like Perplexity’s are reshaping e-commerce.
- New Opportunities for SEO: Citation links are becoming key actionable elements for optimizing AI search rankings.
- Adapting to Change: Marketing teams must stay ahead of emerging AI search trends to remain competitive.
Partnering with Otterly.AI
As we continue to innovate, we’re inviting users to become alpha and beta testers for upcoming features. If you’re interested, reach out via LinkedIn or email us at hello@otterly.ai.
Wrapping Up
With 1,000 users and counting, Otterly AI is just getting started. Whether you’re a brand marketer or an SEO specialist, our platform offers the tools you need to navigate the future of AI-driven search. Let’s tackle 2025 together—one search insight at a time.
Stay tuned for exciting updates in the coming weeks, and as always, thank you for being part of the journey!