in May 2024, Google launched AI Overviews – as a response to other AI-powered search engines – and as the successor of Google SGE (Search Generative Experience).
This is how AI Overviews look like:
With the launch of AI Overviews many marketing and SEO teams asked themselves: What’s the impact?
Gartner is claiming that 50% of all organic searches will be gone by 2028. Whether that will be correct or not remains to be seen. Google seems to be testing a lot still, and according to SEMrush Sensor, AI Overviews are visible for 0.94% of all search queries. Not a lot, yet. But maybe your keywords are part of that? Let’s find out.
Unfortunately, Google Search Console doesn’t provide actionable answers, and most other SEO tools don’t support Google AI Overview (yet). This is why we launched AI Overviews Monitoring in Otterly.AI.
Otterly.AI allows you to monitor how visible your content and brand is within Google AI Overviews. In addition, Otterly.AI will give you all the links & citations mentioned on those AI-generated answers. In other words: You will now be able to know if your websites (or any other URLs) are mentioned for any prompt / keyword you’d like to monitor.
To our knowledge, no other SEO or monitoring tool can currently provide you with that information, and we believe that marketers will gain tremendous knowledge and be able to optimize their efforts to be better found online.
Here’s how it works.
Step 1: Sign up for Otterly.AI
If you are new to Otterly.AI, you can sign up for free right here.
Step 2: Add your first keyword
Head over to the AI Search Monitoring feature of Otterly.AI and add your first keyword you’d like to monitor.
Step 3: Track Google AI Overviews
After a few minutes, Otterly.AI will provide you direct insights into the following questions:
- Is an AI Overview visible for my specific keyword?
- What URLs are mentioned on the AI Overview?
- Which brands (if any) are mentioned on the AI Overview?
- What’s the brand sentiment (if any) within the AI-generated answer?
Let’s drill down – each question.
Question 1: Is an AI Overview visible for my specific keyword?
In the monitoring view, you can immediately see if an AI Overview is available or not for your particular keyword. In this case, I started to monitor “What is SEO” and as you can see an AI Overview is available:
Question 2: What URLs are mentioned on the AI Overview?
As a marketer, I care about website traffic and therefore, I would like to know which URLs are mentioned in the AI Overview. And most importantly: Is a page of mine mentioned and linked?
Also the position of the links is important as – similar as with the general SERP – the more prominent the link position, the more clicks and therefore traffic to my website I can expect.
As you can see in the screenshot below, Otterly.AI provides you with the respective Links – anchor texts – and link position. You can also directly click onto each link to check out the respective page. A great way to understand how visible your own URLs are compared to others.
These links provide meaningful insights and inspirations on how you can further optimize your visibility in Google AI Overviews.
Question 3: Which brands (if any) are mentioned on the AI Overview?
For keywords and prompts that are more commercially focused, Otterly.AI provides you an insight into which brands are mentioned and what their brand sentiment is.
As you can see in the screenshot below, the search query: “What is SEO?” does not mention any brand (yet), therefore no brands are analyzed and mentioned here.
Let’s try a different search query.
“What are the best SEO tools for beginners”
Et voila. A Google AI Overview is provided and as we can see in the text below, brands are mentioned there. So let’s move to the next question.
Question 4: What’s the brand sentiment (if any) within the AI-generated answer?
As you can see, we not only provide you with the full text output from the AI-generated answer, but also analyze the sentiment of each brand, ranked in order by the output of Google AI Overviews.
With a long list of brands mentioned, the marketing and SEO team can now start working on the optimization part. Is my brand correctly described and do I feel comfortable with the brand sentiment How can I increase my visibility by being better positioned in the AI Overviews answer?
Last but not least, Otterly.AI provides you with an actual snapshot / screenshot of Google’s AI Overview and how it looks like to your potential customers researching on Google. A great way to also see the output in a very visual way.
And that’s it.
We believe Otterly.AI is a great way to start your journey and continuously keep track of your progress. Head over to Otterly.AI today and sign up for free to start monitoring your first keywords and discover your visibility on AI Overviews.