At OtterlyAI, we’re dedicated to pushing the boundaries of AI-powered search marketing. Today, I’m thrilled to introduce our latest innovation: the GEO Audit Tool (Generative Engine Optimization Audit), now available within OtterlyAI.
Our mission is to empower marketing teams with the insights they need to maximize their AI search visibility.
Why Generative Engine Optimization Is Essential
I’m not one for dystopian predictions, so I’ll keep it brief: Generative Engine Optimization is something you need to prioritize right now. Two major disruptions in marketing are already reshaping the landscape—and your business.
1. A Decline in Organic Traffic Is Costing Brands Valuable Conversations
Currently, 59% of all Google search queries result in zero-click outcomes. With the rise of AI-generated overviews, this percentage is only expected to grow. Our latest AI Search Study (conducted in March 2025) revealed that 33.38% of all keywords now trigger AI overviews on Google.
Second: ChatGPT and similar tools are emerging as Google alternatives
The global market for AI (Artificial Intelligence) search and large language models (LLMs) is projected to grow at an annual rate of 24% to 36% between 2024 and 2030, according to Grand View Research.
What’s even more remarkable is that, per Adobe Analytics, traffic from generative AI sources surged by 1,200% in February 2025 compared to July 2024 (source).
Kelsey Libert from SearchEngineLand highlights the shifting landscape of SEO in the age of AI, explaining:
“The future of SEO is about mentions, authority, and AI relevance.”
End-to-End AI Search Marketing: Introducing the GEO Audit by OtterlyAI
At OtterlyAI, we’ve proudly partnered with over 2,500 marketers, SEO specialists, and brand strategists to help them enhance their visibility on AI-powered search platforms. From the very beginning, our mission has been to create a comprehensive AI search marketing solution that goes beyond simply offering monitoring and analytics.
We began by introducing AI Search Monitoring to help brands gauge their visibility, followed by adding Prompt Research to identify relevant search prompts.
Today, we’re excited to announce the beta launch of our third pillar: GEO Audit. This tool is designed to help brands enhance their visibility and optimize their presence on AI Search platforms.
How GEO Audit Works: Boost Your Visibility on AI Search
When you log into your OtterlyAI account, you’ll see GEO Audit conveniently located in the sidebar navigation. This tool enables you to audit your brand and website, assessing how visible they are on platforms like ChatGPT, Perplexity.AI, and AI Overviews.
When you select Initiate GEO, a set of parameters will appear for you to complete. Before conducting your first GEO audit, we suggest ensuring that you’ve added the search prompts you want to monitor and analyze. The GEO Audit tool provides a comprehensive review and analysis of the search prompts and queries you’ve entered into OtterlyAI, along with data from external sources.
GEO Audit: Enhancing On-Page, Reddit, Wikipedia, and More for Improved AI Search Visibility
After completing your initial GEO Audit, the findings will be categorized into three key sections:
- GEO KPIs: This section highlights critical metrics that measure your brand’s visibility. These KPIs are derived primarily from our AI Search monitoring tool and are based on the search queries you’ve provided.
- GEO Audit: This part delivers a comprehensive analysis of your brand, including a Competitor Overview (identifying your competition within AI Search), Citation & PR Analysis, Reddit Analysis, Wikipedia insights, and an On-Page Analysis (e.g., verifying the existence of an LLM.txt file).
- GEO Suggestions: Here, you’ll find initial recommendations aimed at boosting your AI Search visibility.
Sign Up Today and Begin Your First GEO Audit
Log in to your OtterlyAI account—or create a new one—and start analyzing your brand and websites for GEO. We’re excited to hear your thoughts and feedback!
Note: This feature is currently in beta, so expect ongoing updates and improvements.
Bonus: Free Looker Studio Template + GEO Guide
To help you get your marketing AI ready for search, we’ve prepared some valuable resources:
- GEO Guide: Access our comprehensive 60+ page Ultimate GEO Guide.
- Looker Studio Template: Curious about how much AI search referral traffic your website is generating? Use this Looker Studio template to find out. Simply open the link and connect it to your GA4 account.
Appendix: How AI Search Platforms Collect Information
Key differences between ChatGPT, Perplexity, and Google’s AI Overviews
To stand out on AI platforms, it’s crucial to understand how these tools gather information. Each platform works differently and relies on unique sources:
ChatGPT (OpenAI’s GPT models)
ChatGPT generates answers based on its training data, which includes a broad range of internet text. It doesn’t search the web in real-time but uses the knowledge it was trained on. Your brand’s visibility depends on how often it’s mentioned in trusted content (Source).
OpenAI’s GPTBot now scans websites to update ChatGPT’s knowledge. Allowing GPTBot access can improve your chances of being included in future updates, reaching millions of users.
Key takeaway: Frequent mentions in trusted, relevant content are essential for visibility in ChatGPT.
Perplexity.ai (AI Search Engine)
Perplexity combines search engine and chatbot functions, performing real-time web searches and summarizing trusted sources (Source).
It prioritizes reliable websites like Wikipedia and news outlets. Strong SEO and mentions on reputable sites significantly boost visibility.
Key takeaway: Perplexity favors trusted, high-ranking content. Strong SEO is key.
Google’s AI Overviews
Google’s AI Overviews summarize search results at the top of pages, often including links. They pull from Google’s index but don’t rely solely on top-ranking pages. About 46.5% of sources in these overviews come from pages outside the top 50 rankings.
Key takeaway: Frequent mentions in trusted content and optimizing for featured snippets increase your chances.
In summary
AI platforms gather information differently:
- ChatGPT uses training data and GPTBot updates.
- Perplexity relies on live searches and trusted sources.
- Google’s AI Overviews value frequent mentions across indexed content.
All three prioritize reliable, well-written, frequently mentioned content.