🛍️ From SEO to GEO to ACO: Selling Directly Inside ChatGPT
Remember when getting your products on Amazon felt like the biggest leap in digital commerce?
Now imagine your store isn’t just on a marketplace – it’s inside the AI assistant that millions of people chat with daily.
Welcome to the age of ChatGPT Instant Buy – where “add to cart” happens right inside the conversation.
đź’¬ Commerce Just Moved Into Chat
ChatGPT can now help users discover and buy products directly in chat.
No website visit. No checkout friction. Just a smooth, conversational purchase.
“Best running shoes under $100?” → Now it’s not a blog post.
“Eco-friendly candle with fast shipping?” → Not a product page.
It’s a purchase. Instantly.
For merchants, that changes everything.
If your brand doesn’t show up here — you’re invisible.
⚙️ What’s Powering This: The Agentic Commerce Protocol (ACP)
This shift runs on an open standard called ACP – the Agentic Commerce Protocol.
It lets AI assistants like ChatGPT:
- Read live product feeds
- Handle checkout inside the chat
- Process payments (starting with Stripe)
đź›’ No redirects.
đźš« No abandoned carts.
đź’¸ Just a direct sale.
Etsy and Shopify (via Stripe) are already supported.
If you’re not on those platforms yet – this is your moment to prepare.
🚀 What “Agentic Commerce Optimization (ACO)” Really Means
Just like SEO helped brands rank on Google,
and GEO helps them rank in AI search (like ChatGPT or Perplexity),
ACO is how your products get found and sold inside these AI commerce experiences.
To “rank” and sell in ChatGPT, your product data needs to be:
✅ Rich & Structured – Include full specs, variants, return policy, and quality images
✅ Fresh – Update every 10–15 minutes (stock, price, and availability)
✅ Transparent – Clear shipping, refund, and trust signals
✅ Competitive – If your pricing’s off, you’ll be filtered out
⚠️ Why Waiting Isn’t a Strategy
Many merchants are waiting for their platforms to “support” ACP fully.
But early movers – like those who jumped on Amazon early — are already gaining momentum.
If you’re not preparing now, your competitors’ products could soon become ChatGPT’s “default” recommendations.
📉 Once that happens, catching up becomes very hard.
🦦 How OtterlyAI Helps You Sell Inside ChatGPT
OtterlyAI helps you see and improve how your brand performs in this new AI-driven commerce world.
Here’s how:
For existing users, new ACO-readiness features include:
- Product Feed Audits: We check if your product feed meets ACP standards (structure, freshness, transparency).
- AI Visibility Benchmarks: See how often your products appear in AI chats compared to competitors.
- Feed Optimization Alerts: Get notified when your product data becomes outdated or incomplete for ChatGPT discovery.
For new users, OtterlyAI helps you:
- Monitor visibility across ChatGPT, Perplexity, and Google AI Overviews
- Understand why your products do (or don’t) show up in AI search
- Optimize your feed, pricing, and metadata for ACO performance
In short:
👉 OtterlyAI helps you get discovered, stay visible, and sell directly in AI chat environments like ChatGPT.
âś… What to Do Next (Your 3-Step Starter Plan)
- Check your platform: Shopify (Stripe) and Etsy are live. Others like WooCommerce and BigCommerce will follow.
- Audit your product feed: Make sure your data is clean, structured, and updated frequently.
- Activate OtterlyAI: Get visibility reports and ACO-readiness scoring to prepare your brand for Instant Buy.
🧠The Bigger Picture
Search is turning into conversation.
Conversion is happening inside the chat.
And soon, your AI assistant might be your next customer.
So ask yourself:
👉 Can shoppers find and buy your products directly inside ChatGPT?
👉 And better yet – is your brand even visible there?
If not, it’s time to start optimizing for ACO.
Because the next wave of e-commerce isn’t on a website.
It’s happening right inside the conversation.