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SEO

AI knowhow
AI Search Experiences
SEO

AI is eating your ads. What GEO can do about it.

Remember when SEO was just about stuffing keywords into your content? Those were simpler times, my friend. Link to the presentation. I’ve been watching the digital marketing world get turned upside down, and honestly? It’s both terrifying and fascinating. If you’re a marketer, business owner, or anyone who depends on Google traffic to pay the […]

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AI knowhow
AI Search Experiences
LLMs
SEO

10 best AI search monitoring solutions and LLM monitoring solutions

SEO is dead, dropping organic traffic, Zero click on Google because of LLM responses, the world is using AI to get answers…?  Currently, it’s hard to be a marketer and brand manager, because there are daily news on new technological advancements and our SEO current metrics are dropping. This is why many marketers, marketing managers […]

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AI knowhow
google search
SEO

Top Tools for Google AI Overview Tracking

The LLM / AI search Revolution and Your Search Visibility Let’s be real, the world of search is changing, and it’s changing fast. Google’s AI Overviews are no longer a distant concept; they’re here, and they’re impacting how users find information. As a seasoned startup founder and product marketer, I know firsthand how crucial it […]

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SEO

Hubspot’s Content Decline: The Death of TOFU Content or a Wake-Up Call for Marketers?

Hi there. This is Thomas, co-founder here at Otterly.AI. I’m writing this post because there has been a lot of noise on LinkedIn (and probably on many Slack channels) in the last few days about the decline of Hubspot’s organic traffic. To be precise: a decline in the organic traffic of Hubspot’s blog. Since Hubspot […]

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