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AI Search Experiences

Introducing Workspaces: Scale AI Search Across All Your Clients

November 19, 2025

At OtterlyAI, we are excited to introduce Workspaces, a new way to create, manage and scale AI Search Analytics and Optimization inside OtterlyAI. This is particularly helpful for agencies, and brands managing dozens or hundreds brands. Agencies don’t just manage one brand. They manage many different brands, each with its own goals, reports, content performance, […]

Extract Prompts from Google Search Console – the Easy Way

October 24, 2025

Ever thought about your Google Search Console as a goldmine of prompt ideas?Yep, those weird, wonderful, and sometimes painfully specific search queries are basically people prompting Google … the world’s first generative engine. So why not use them for your prompts too? Here’s the idea:When you filter queries that start with words likehow, what, why, […]

Website Citations, Domain Categorization and On-Page Brand Analysis for Better Gap Analysis

October 22, 2025

Today, I’m happy to announce some exciting product updates that will make your life easier when analyzing the different website citations. Website citations are a crucial part of AI Search experiences these days. As marketing teams and brands, we want to optimize for more brand mentions on ChatGPT, but also for more website citations. Put […]

The AI Citation Economy: What 1+ Million Data Points Reveal About Visibility in 2025

October 21, 2025

TL;DR: OtterlyAI just analyzed over 1 million citations across ChatGPT, Perplexity, and Google AI Overviews. Study Scope: Analysis of 1+ million AI citations across ChatGPT, Perplexity, and Google AI Overviews from January-September 2025. Key Findings: Primary Actions: Fix robots.txt blocks → Audit crawler access → Create reference-grade content 📌 Key Takeaways The findings reveal a […]

🕸️ The Future of Agentic Websites

October 9, 2025

1. The Human Web Is Evolving For 25 years, we’ve been designing the web for human eyes.Big photos. Fancy animations. That one video that autoplays just when you least expect it. We obsessed over how it looks. And it worked! The web became beautiful – a digital showroom for human attention. But here’s what’s changed: […]

AI Search Optimization: How to Get Found in a Bot-First World

October 9, 2025

Thomas Peham, CEO and Co-Founder of OtterlyAI, recently joined the AI Insiders podcast to unpack how generative AI is rewriting the rules of search, SEO, and brand discovery. His message was clear: If your brand isn’t showing up in AI-generated responses, you’re missing out on your future customers. Watch the full episode: In this session, […]

ChatGPT Just Became a Storefront. Is Your Brand Ready to Sell Inside a Chat?

October 7, 2025

🛍️ From SEO to GEO to ACO: Selling Directly Inside ChatGPT Remember when getting your products on Amazon felt like the biggest leap in digital commerce? Now imagine your store isn’t just on a marketplace – it’s inside the AI assistant that millions of people chat with daily. Welcome to the age of ChatGPT Instant […]

How often does ChatGPT trigger a Web Search?

September 26, 2025

How frequently does ChatGPT initiate a Web Search? The short answer: OpenAI has not shared that information. ChatGPT Search is one of the most powerful features of ChatGPT. As marketers, we value it highly since it drives referral traffic to our websites. However, there is limited public data available about ChatGPT Search. Naturally, this leads […]

AI Search Engines Love Press Releases – How We Boosted Our Brand Mentions on ChatGPT, Copilot, Gemini, and AI Overviews

September 24, 2025

In our AI Search Study conducted earlier this year, we demonstrated that media coverage and strong editorial content play a crucial role in being discovered and recommended on ChatGPT and other AI search platforms. These emerging AI search tools actively favor high-quality editorial material, frequently citing and referencing publisher websites of all sizes. Hence, PR […]

OtterlyAI Celebrates 10,000 Users, Cementing Role as Best AI Search Monitoring Tool for SEO Professionals

September 23, 2025

Vienna, Austria, Sept. 23, 2025 (GLOBE NEWSWIRE) — Otterly.AI, the leading platform for monitoring brand visibility and content citations across AI-search and LLM-powered platforms, today announced that it has crossed 10,000 users on its Platform, further validating its position as the best AI Search Monitoring Tool for SEO Professionals. Since its founding, Otterly.AI has been committed to helping […]

GEO

How to Get Your Website Cited by AI – The 6-Step Playbook for Generative Engine Optimization (GEO)

September 11, 2025

Hi there, This is Thomas, CEO at OtterlyAI. Over the last months, I’ve onboarded dozens of marketing teams to OtterlyAI and AI Search Optimization / Generative Engine Optimization. In this article, I summarized all the GEO (Generative Engine Optimization) activities that truly matter. These are proven tactics and efforts I have either tested first-hand, seen […]

The Most Popular AI Search Engines & LLMs in Asia (APAC) (Top 15 Economies)

September 3, 2025

AI chat and “answer engines” have exploded across the world and also across Asia–Pacific. Below is a concise, country-by-country view of which consumer AI search engines and chatbots are most used today- mixing global and local players – across the top 15 APAC economies by GDP (China, Japan, India, South Korea, Australia, Indonesia, Taiwan, Thailand, […]

What Is llms.txt? Should You Care?

September 2, 2025

In the shifting landscape of AI-powered search, you’ll occasionally hear a notion like: “Just publish your llms.txt and the AI systems will favor your site.” That’s an overpromise. But that doesn’t mean the idea is worthless. Let’s explore what llms.txt really is, how llms-full.txt complements it, when it might help you – and when it’s […]

Can AI search bots crawl my website? Here’s why it’s important and how to check.

August 26, 2025

Is your website accessible to AI search bots? Here’s how to check and why it’s important. Let’s break it down. Your website might feature the most valuable and authoritative content in your industry. Yet, it could still be overlooked and fail to get cited or referenced by AI Search Engines like ChatGPT – and you […]

The Ultimate Guide to Prompt Research: 17 Ways to Find Prompts for ChatGPT & AI Search

August 19, 2025

This question has been living rent-free in my head for months: Every marketing team I’ve spoken to recently is asking some variation of this. And honestly, it makes sense. “How do we know what prompts our customers are using on ChatGPT?” or “Which prompts matter most to our ICP (Ideal Customer Profile) right now?” It’s […]

Introducing GEO Auditing Tool for Generative Engine Optimization – Explained in 3 Minutes

August 4, 2025

Today, I’m thrilled to share details about our latest product update: GEO Audit. Previously, the GEO Auditing tool has been instrumental in uncovering blind spots and providing actionable insights to improve your brand and website performance. Now, we’re excited to introduce the all-new GEO Audit. This article covers everything you need to know about how […]

Introducing Support for Google AI Mode, Gemini & Copilot

August 4, 2025

OtterlyAI Now Supports Google AI Mode, Copilot & Gemini: Complete AI Search Visibility Across Six Platforms The AI search evolution isn’t coming – it’s here. And if you’re not monitoring your brand across all AI platforms, you’re already behind. While traditional SEO professionals debate the future of search engine optimization, a seismic shift is happening […]

How to Find Real Prompts in Google Search Console (and Analyze Them in OtterlyAI)

July 29, 2025

I love Google Search Console. It’s hands down one of the best SEO tools ever made – because the data and insights come directly from Google itself. And now that Google Search Console (GSC) also tracks queries from AI Overviews and AI Mode, we all have access to real prompts that real users type into […]

Introducing OtterlyAI 2.0 – The Easiest Way to Rank #1 on ChatGPT

June 24, 2025

Monitor, analyze, and outrank your competitors on AI Search Engines — automatically. Hi everyone!I’m Thomas, CEO and co-founder at OtterlyAI. Today, I’m thrilled (and honestly a little giddy) to share our biggest leap forward yet: OtterlyAI 2.0 is here. If you’re a marketer or SEO manager, you know the game is changing fast: AI search […]

AI Search Experiences

SEO

AI is eating your ads. What GEO can do about it.

June 21, 2025

Remember when SEO was just about stuffing keywords into your content? Those were simpler times, my friend. Link to the presentation. I’ve been watching the digital marketing world get turned upside down, and honestly? It’s both terrifying and fascinating. If you’re a marketer, business owner, or anyone who depends on Google traffic to pay the […]

How Bacula Enterprise Won the AI Search Battle for HPC Backup: A GEO Case Study

June 16, 2025

Bacula Enterprise has achieved #1 ranking in ChatGPT responses for “best HPC backup software” by using its strategic Generative Engine Optimization. This case study shows how a specialized B2B technology company can use structured content, semantic authority building, and AI prompt monitoring to dominate a narrow range of AI-powered search results. Introduction The digital marketing […]

Why LLM Monitoring Isn’t Actionable

May 27, 2025

Yes, you read that right. Large Language Model (LLM) Monitoring isn’t actionable, and LLM Optimization (LLMO or LLM SEO) isn’t a real thing. Hi, I’m Thomas, CEO and Co-Founder of OtterlyAI. Today, I want to address a topic that’s been on my mind for some time now. Bear with me – my goal here is […]

Google AI Mode Set to Become the Default Search Engine + Our Initial Test

May 21, 2025

On May 20, 2025, Google unveiled AI Mode to the public, making it accessible to all U.S. users through Google Search Labs. They also announced that the features showcased at Google I/O would roll out nationwide in the weeks ahead. Why is this such a pivotal moment for Search, and how is it reshaping Search […]

UI vs API: Why are the results from the API different from the UI in Perplexity and ChatGPT?

May 19, 2025

The AI responses you encounter on platforms like ChatGPT.com or Perplexity.ai—including features like web citations—may not perfectly align with the results produced by the corresponding API. This article explains the key differences and what they mean for anyone tracking AI search outputs. API vs UI text output on ChatGPT & Perplexity In February 2025, ChatGPT […]

Why does ChatGPT provide different answers to the same question?

May 16, 2025

Why does ChatGPT give different answers even when I ask the same question multiple times? ChatGPT can offer varying answers to the same question because it’s designed to be both creative and adaptable in its replies. Even with an identical prompt, the model doesn’t always generate responses in exactly the same way. This flexibility is […]

Intent Volume & Relevancy Score Explained: How Intent Volume for ChatGPT works inside OtterlyAI

May 14, 2025

“How can I see the search volume for ChatGPT queries?”“How can I view the queries people are using on ChatGPT?” At OtterlyAI, we’ve welcomed over 3,000 marketing professionals and SEO experts to our platform, and this is one of the most common questions we hear. Marketing teams are eager to evaluate how relevant certain search […]

The State of German ChatGPT – The Most Visible German Websites on ChatGPT

May 7, 2025

There’s no question: ChatGPT is reshaping how people search, discover, and decide. What started as a curiosity is now a fully-fledged AI search engine, integrated into the daily habits of millions — especially after the February 2024 update that introduced native search to all users. At OtterlyAI, we built our platform to help marketing teams […]

How To Rank in AI Overviews: How to Get Your Brand Mentioned, Not Missed

May 4, 2025

Why AI Overviews are stealing your search traffic—and how to get your brand back in the conversation. Something strange is happening in your analytics dashboard. Traffic from organic search is dipping. Your top-ranking blog posts? They’re suddenly underperforming. Conversions from SEO are less predictable, and the playbook that worked for years now feels… off. If […]

The State of AI Search in 2025: What Every SEO and Marketing Pro Needs to Know

April 29, 2025

If it feels like the search landscape is shifting beneath your feet… you’re not wrong. With Google’s AI Overviews, Perplexity, and ChatGPT Search now powering answers for millions of users, marketers are facing a brave new world of organic visibility. Ranking #1 in classic blue links? That’s so 2022. To help brands navigate this transformation, […]

Introducing the Agency Partner Program: Let’s Win the Future of AI Search—Together

April 22, 2025

We’re thrilled to announce something that’s been brewing behind the scenes for a while now: the launch of the Otterly Agency Partner Program! As AI Search transforms how people find, create, and connect with content, marketing agencies face a big question: evolve—or get left behind. At OtterlyAI, we’ve seen firsthand how generative engine optimization (GEO) […]

What Search Prompts Should You Track on ChatGPT

April 22, 2025

One question we hear often is: How do I choose the right prompts to monitor in AI Search? This comes up a lot, and it’s no surprise. User behavior is evolving. More people are shifting from Google to ChatGPT for their research, and instead of relying on keywords, they’re using prompts. Some prompts are incredibly […]

Unlock the Potential of Generative Engine Optimization (GEO): Announcing the GEO Audit

April 7, 2025

At OtterlyAI, we’re dedicated to pushing the boundaries of AI-powered search marketing. Today, I’m thrilled to introduce our latest innovation: the GEO Audit Tool (Generative Engine Optimization Audit), now available within OtterlyAI. Our mission is to empower marketing teams with the insights they need to maximize their AI search visibility. Why Generative Engine Optimization Is […]

Google AI Overviews coming to Europe

March 27, 2025

Hi there, just a quick update for you. Google announced yesterday that Google AI Overviews are now being rolled out to nine additional countries: Key Detail: Initially, AI Overviews will only be accessible to users who are logged in and aged 18 or older. With Google’s ongoing global expansion of AI Overviews, we’re witnessing significant […]

How to Track Links on AI Search Engines: Which Websites Appear?

March 23, 2025

I frequently receive these questions—so often, in fact, that I thought it was time to address them directly. Which websites appear on AI Search? How can I ensure my website is featured on AI Search? This guide will provide all the information you need to answer both of these questions. At OtterlyAI, our mission is […]

Search Volume on AI Search – How to Track Search Volume for ChatGPT & Perplexity

March 16, 2025

Let’s dive into the topic of Search Volume statistics today. Search Volume is a critical metric that adds valuable context to our SEO strategies. As a marketer, I’ve relied on Search Volume data to: During my previous role as VP of Marketing at a B2B SaaS scaleup, I managed a team of 25 marketers, including […]

google search

Top AI Search Engines in 2025: The Complete Overview

March 10, 2025

What are AI search engines? AI search engines are search tools that use artificial intelligence to deliver more accurate, contextual, and conversational results. Unlike traditional search engines, which rely heavily on keywords and backlinks, AI-powered search engines analyze intent, context, and natural language to provide direct answers, summaries, or conversational responses. Key characteristics of AI […]

AI Search Experiences

LLMs

SEO

10 best AI search monitoring solutions and LLM monitoring solutions

February 27, 2025

SEO is dead, dropping organic traffic, Zero click on Google because of LLM responses, the world is using AI to get answers…? Currently, it’s hard to be a marketer and brand manager, because there are daily news on new technological advancements and our SEO current metrics are dropping. This is why many marketers, marketing managers […]

How do I Appear in ChatGPT Results?

February 24, 2025

Before we get started, I want to give a big shoutout to Rand Fishkin for his insightful LinkedIn post on this very topic. You can check it out here. Many of us have been asking the same pressing question, and I hear it regularly from OtterlyAI prospects: If you’re looking for a deep dive into […]

ChatGPT Search Monitoring: How to track web links with OtterlyAI

February 23, 2025

On February 5th, ChatGPT introduced its latest update: ChatGPT Search. Since then, this feature has been accessible to all users in supported regions—no signup required. This is a significant development. Why? Because now, everyone can use ChatGPT’s web search, and at OtterlyAI, we’re able to track web links and citations referenced in ChatGPT Search. How […]

AI Brand Monitoring Tools: The Ultimate Guide to Protecting and Growing Your Brand in 2025

February 23, 2025

In today’s fast-paced digital landscape, brand perception can make or break a business. With thousands of conversations happening across the internet every minute, companies need to stay alert and responsive. That’s where AI brand monitoring tools come in. These powerful tools use artificial intelligence to help brands track mentions, analyze sentiment, identify trends, and respond […]

Multi-Country AI Search Monitoring: Track Google AIO, ChatGPT & Perplexity Across Markets

February 3, 2025

We are excited to announce that OtterlyAI now supports country monitoring for Google AI Overviews, ChatGPT, and Perplexity.AI! This new feature allows you to explore country-specific differences and compare how your brand and website rank in different markets.

Otterly.AI now available on Semrush App Center

January 15, 2025

Today, we are thrilled to announce our partnership with Semrush and the launch of our AI Search Monitoring App in the Semrush App Center. As the industry leader in Search Engine and Digital Marketing solutions, Semrush provides an ideal platform to introduce AI Search Monitoring to its vast user base. This partnership represents a significant […]

Industry first AI search monitoring company Otterly.AI exits stealth with over 1,000 users

December 18, 2024

Industry first AI search monitoring company Otterly.AI exits stealth with over 1,000 users Founded by SaaS industry veterans, Otterly.AI launched to support brands with generative AI search engines including ChatGPT, Google AI Overviews and Perplexity.AI Otterly.AI, the industry first AI search monitoring solution for marketing teams and brands, today announces its launch from stealth with […]

Introducing Otterly.AI’s New Pricing: Easy Start, Simple Scale

November 27, 2024

Hi there, this is Thomas, co-founder at Otterly.AI. Today, I’m excited to share some important updates to our pricing structure! At Otterly.AI, we are committed to empowering marketing teams of all sizes with an AI search monitoring solution that provides actionable insights to improve their marketing, SEO, and content strategies. Whether you call it GEO […]

The Complete Guide to Generative Engine Optimization (GEO): What is GEO?

November 15, 2024

Did you know that over 1 billion people now use AI-powered search engines like ChatGPT, Perplexity AI, and Google’s AI Overviews to find information? Yet 89% of businesses have no strategy for optimizing their visibility in these platforms. While traditional SEO (Search Engine Optimization) focused on ranking in search engine results pages, a new discipline […]

Link Tracking for Google AI Overviews – Getting Started in 7 Minutes

November 10, 2024

One of the main questions I hear these days from marketing and SEO experts is: How do I track links and citations on Google AI Overviews? The reality is, it’s not that easy. And that’s why we built Otterly in the first place: to give you an easy way to track links and citations in […]

How to monitor keywords for Google AI Overviews, ChatGPT and Perplexity

November 8, 2024

Monitoring how your content appears in AI-driven platforms like Google AI Overviews, ChatGPT, and Perplexity is essential for maintaining and enhancing your online visibility. Here’s how you can approach this for each platform, with the help of Otterly.AI. Tracking Google AI Overviews has become vital for businesses looking to enhance their digital marketing strategies with […]

How visible is your brand and content on AI Overviews, ChatGPT & Perplexity (Product News)

November 8, 2024

Today, I’m super excited to share the latest product updates from Otterly.AI with you. Otterly.AI helps you as brands and marketing teams to understand how visible your brand and content is on Google AI Overviews, ChatGPT, and Perplexity. Getting started is easy. It takes less than 7 minutes to successfully monitor keywords and prompts. “Otterly.AI […]

ChatGPT search – A Google competitor?

November 2, 2024

Picture this: you’re diving into research, maybe on something complicated like AI in marketing or a new regulation for data security. You type your question into Google, hit enter, and there it is—page after page of blue links. Some take you where you want to go, but others lead to ads or unrelated pages. After […]

Nobody really knows how often an AI Overview is triggered

September 24, 2024

Hey You! Have you ever wondered how often Google’s AI Overview shows up in search results? It turns out, nobody really knows for sure. This article digs into the data from a few sources to figure it out. This week, I’m thinking a lot about Google’s AI Overview and all the different facts and figures […]

ChatGPT SEO Monitoring: How to track your content and brand ranking on ChatGPT

August 16, 2024

Hi there, this is our guide for ChatGPT Search Engine Optimization (some call it already Generative Engine Optimization (GEO) and how to rank with your content and websites on ChatGPT. Introduction to ChatGPT and its role in SEO So, you’re probably thinking: Is ChatGPT a relevant search engine for me and my audience? Developed by […]

Perplexity.AI SEO: How to Rank in Perplexity.AI with SEO

August 9, 2024

Hi there, this is our full guide for Perplexity.AI SEO (some people call it already Generative Engine Optimization (GEO) over SEO) and how to rank your content and websites in Perplexity.AI. Introduction to Perplexity AI for SEO So, you’re probably thinking: Is Perplexity.AI a relevant search engine for me and my audience? Well, let’s check […]

How Often Do AI Overviews Appear in Google? Here’s How to Track It!

August 6, 2024

One of the first questions we most often hear at Otterly.AI is: How do I know if an AI Overviews is appearing on Google for my particular keyword? The short answer. Most often marketers don’t know. And then they start manually research that. If you are in the United States and have signed up for […]

How To Track Your Brand on Google’s AI Overviews

July 30, 2024

in May 2024, Google launched AI Overviews – as a response to other AI-powered search engines – and as the successor of Google SGE (Search Generative Experience). This is how AI Overviews look like: With the launch of AI Overviews many marketing and SEO teams asked themselves: What’s the impact? Gartner is claiming that 50% […]

SEO Monitoring for Google AI Overview & Perplexity.AI

July 26, 2024

Today, I’m really excited to announce the following product update from Otterly.AI. OTTERLY.AI will support content and brand monitoring for: In other words: Otterly.AI will allow you to monitor how visible your content and brand is within Google AI Overviews as well as Perplexity.AI. In addition, Otterly.AI will give you all the links & citations […]

LLMs

Can GPT-4 Browse The Internet?

May 3, 2024

Gartner is claiming that 50% of all organic searches will be gone by 2028. Whether that will be correct or not remains to be seen. But let’s think this through. ChatGPT becomes a new AI-powered Search Experience. But right now, knowledge cutoff dates are a real deal. So GPTs don’t have real-time information (yet). Their […]

LLMs

How to Influence Generative AI Outputs of LLMs for Enhanced AI Optimization

March 23, 2024

Is it possible to influence the output of Language Learning Models (LLMs)? Or to put it another way: Is there a way to ‘optimize’ your content to make it more visible within various LLM parameters? This is a question that has emerged from concerned marketers recently. In a nutshell, the answer is: You can, indeed. However, […]

Large Language Models vs AI-powered Search Experiences – What’s the Difference?

March 2, 2024

What’s the different between LLMs and AI-powered Search Experiences / interfaces? That’s the key question we are answering in this article. TLDR: Large Language Models (LLMs) are powering many so-called AI-powered Search Experiences right now. Various different LLMs are used in different Search Interfaces. The most prominent LLMs are right now GPT-4 (from Open AI), […]

Will Perplexity.ai replace Google Search?

March 2, 2024

What is Perplexity.AI? Perplexity.ai is a company that specializes in natural language processing (NLP) and artificial intelligence (AI) technology. They offer solutions for various industries, such as healthcare, finance, and customer service, to help businesses automate processes and improve customer interactions through the use of AI-powered tools. Their technology can analyze and understand large amounts […]

Revolutionizing Marketing: 4 Predictions for AI-Powered Search Experiences

March 2, 2024

AI-powered Search experiences are on the rise. In this article, we are uncovering four predictions on how those AI-Search Experiences will change and revolutionise marketing. 1. Gartner predicts that organic traffic decreases by 50% or more due to Gen-AI powered search Here’s the quote from Gartner By 2028, brands will see their organic site traffic […]