We just launched something big inside OtterlyAI – and if you’re serious about AI search visibility, you’re going to want this.
This is Thomas, CEO at OtterlyAI, and today I’m super excited to let you know that we just released updated Brand Reports within OtterlyAI allowing you to see Key Metrics at a glimpse and understand how you currently perform as a brand and website on AI Search.
Better Brand Reporting for Everyone!
Check out the following video where I’ll dive into my own adidas brand report with my OtterlyAI account.
Say hello to the New Brand Reports
These aren’t just dashboards. They’re a mirror into how your brand shows up across AI search engines like ChatGPT, Google AI Overviews, Perplexity, AI Mode, Gemini or Copilot.
Now, you can:
- Track where (and how often) your brand is mentioned
- See which prompts you appear in – and which you don’t
- Understand which AI engines favor you, and where you’re falling behind
- Benchmark against competitors and uncover gaps, side-by-side
Why does this matter?
Because AI Search Engines are the new front page of the internet. And when a buyer asks ChatGPT “What’s the best CRM for B2B SaaS?” you don’t want to be invisible.
Brand Reports were built to solve this exact problem.
Here’s what you get inside every Brand Report
With the refreshed brand report, you’ll get an simple overview of your brand’s performance on AI Search. We recommend you to pay attention to the following aspects.
1. Brand Coverage over time
Your current brand presence across the top AI engines. Simple, and up-to-date. If you’re not being mentioned, your score will show it. If your brand visibility goes up, you’ll see it. If your brand visibility goes down. You’ll see it.
2. Competitor Benchmarking
See how your brand stacks up, side-by-side, against competitors in your category. If they’re outranking you in AI search, you’ll know exactly where and why.
Pro tip: When creating a new brand report, we’ll suggest competitors for you. But you can add your own competitors in the Brand Report Settings anytime.
3. Top Prompts by Brand Mentions: Which prompts mention my brand vs those of my competitors?
We show you the prompts you’re appearing in, organized by amount of brand mentions your brand received. You’ll see what’s working, what’s missing, and what’s getting skipped over entirely.
Pro tip: Check out the Prompt Detailed Report. In the detailed view, you can see which prompts mention your brand – compared to those of your competitors.
4. Domain Coverage Over Time
Track your domain coverage across weeks and months. Watch your citations go up, and see how your website is getting picked up more often – the direct impact of your GEO efforts.
5. URL Citations
See which of URL are being cited in AI responses. If you’re investing in content, this is the place to analyze. Which URLs / Content are being cited most often – by ChatGPT and other AI Search Engines. Check out the Citations Report.
Built for Marketing Teams. Designed for Action.
Brand Reports aren’t some bloated monitoring tool. They’re refreshingly direct, designed for modern SEO and content teams who need clear answers and faster wins.
One marketing director called it:
“Like having an AI search war room for our brand.”
We’ll take it.
Already an OtterlyAI user?
Brand Reports are now live in your dashboard. Go explore.
New here?
Start your free trial and see where your brand shows up in AI search:
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