Klaus-M(arketing), Author at Otterly.AI Blog - Best AI Search Monitoring Solution

Author: Klaus-M(arketing)

Currently, co-founder and head of growth of @Otterly.AI - the AI search monitoring solution.

AI, MarTech, SaaS Enthusiast, non-stop-entrepreneur, ❤️ing father & (former Ironman triathlete, now older-men-athlete) 🚴‍♂️!

I'm a serial founder and (co-)founded four software companies, three got acquired - Gentics (by APA), Wikidocs (by Atlassian), and Usersnap (by saas.group).

My entrepreneurial scars are from doing enterprise sales, marketing, growth hacking, SaaS&PLG, development of digital products, team building & leading (the last 25 years).

I published a bestseller book about diving, but that's another story. ;-)

"Passion, team, and persistence are the main components for success."

AI Search Experiences

Extract Prompts from Google Search Console – the Easy Way

October 24, 2025

Ever thought about your Google Search Console as a goldmine of prompt ideas?Yep, those weird, wonderful, and sometimes painfully specific search queries are basically people prompting Google … the world’s first generative engine. So why not use them for your prompts too? Here’s the idea:When you filter queries that start with words likehow, what, why, […]

🕸️ The Future of Agentic Websites

October 9, 2025

1. The Human Web Is Evolving For 25 years, we’ve been designing the web for human eyes.Big photos. Fancy animations. That one video that autoplays just when you least expect it. We obsessed over how it looks. And it worked! The web became beautiful – a digital showroom for human attention. But here’s what’s changed: […]

ChatGPT Just Became a Storefront. Is Your Brand Ready to Sell Inside a Chat?

October 7, 2025

🛍️ From SEO to GEO to ACO: Selling Directly Inside ChatGPT Remember when getting your products on Amazon felt like the biggest leap in digital commerce? Now imagine your store isn’t just on a marketplace – it’s inside the AI assistant that millions of people chat with daily. Welcome to the age of ChatGPT Instant […]

What Is llms.txt? Should You Care?

September 2, 2025

In the shifting landscape of AI-powered search, you’ll occasionally hear a notion like: “Just publish your llms.txt and the AI systems will favor your site.” That’s an overpromise. But that doesn’t mean the idea is worthless. Let’s explore what llms.txt really is, how llms-full.txt complements it, when it might help you – and when it’s […]

AI Search Experiences

SEO

AI is eating your ads. What GEO can do about it.

June 21, 2025

Remember when SEO was just about stuffing keywords into your content? Those were simpler times, my friend. Link to the presentation. I’ve been watching the digital marketing world get turned upside down, and honestly? It’s both terrifying and fascinating. If you’re a marketer, business owner, or anyone who depends on Google traffic to pay the […]

google search

Top AI Search Engines in 2025: The Complete Overview

March 10, 2025

What are AI search engines? AI search engines are search tools that use artificial intelligence to deliver more accurate, contextual, and conversational results. Unlike traditional search engines, which rely heavily on keywords and backlinks, AI-powered search engines analyze intent, context, and natural language to provide direct answers, summaries, or conversational responses. Key characteristics of AI […]

AI Search Experiences

LLMs

SEO

10 best AI search monitoring solutions and LLM monitoring solutions

February 27, 2025

SEO is dead, dropping organic traffic, Zero click on Google because of LLM responses, the world is using AI to get answers…? Currently, it’s hard to be a marketer and brand manager, because there are daily news on new technological advancements and our SEO current metrics are dropping. This is why many marketers, marketing managers […]

AI Brand Monitoring Tools: The Ultimate Guide to Protecting and Growing Your Brand in 2025

February 23, 2025

In today’s fast-paced digital landscape, brand perception can make or break a business. With thousands of conversations happening across the internet every minute, companies need to stay alert and responsive. That’s where AI brand monitoring tools come in. These powerful tools use artificial intelligence to help brands track mentions, analyze sentiment, identify trends, and respond […]

google search

SEO

Top Tools for Google AI Overview Tracking

February 1, 2025

The LLM / AI search Revolution and Your Search Visibility Let’s be real, the world of search is changing, and it’s changing fast. Google’s AI Overviews are no longer a distant concept; they’re here, and they’re impacting how users find information. As a seasoned startup founder and product marketer, I know firsthand how crucial it […]

Weekly Otterly.AI podcast #6 – Exiting the stealth mode with Otterly.AI

December 19, 2024

Welcome to this week’s Otterly.AI podcast, where we’re diving deep into the origins of our brand, celebrating our milestones, and sharing insights into the exciting future of AI search monitoring.

Weekly Otterly.AI podcast #5 – How to analyze any website for GAIO (AI search)

December 4, 2024

In the rapidly evolving world of search, where AI-driven platforms like ChatGPT, Perplexity, and Google’s AI search are reshaping how brands are discovered, staying ahead requires more than just traditional SEO. It demands strategic insight into how brands like HubSpot position themselves in the era of conversational AI. In Episode 5 of the Weekly Otterly.AI […]

Weekly Otterly.AI podcast #4 – WTF is AIVO – AI Visibility Optimization

November 12, 2024

This week’s Otterly.AI podcast discusses AI Visibility Optimization (AIVO), exploring new SEO strategies and the evolving landscape of AI-driven search engines. Highlights 🎉 Introduction to AIVO and its significance in modern SEO. 🌍 Claus shares his experiences in Greece, reflecting on the evolving digital landscape. 📈 Discussion on various AI-related acronyms and their implications for […]

Weekly Otterly.AI podcast #3 – How to get your brand mentioned by AI

November 4, 2024

Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast how you can influence LLMs and AI-based searches to mention your brand (based on an article of Andy Crestodina, Orbit Media). Find a summary of the contents […]

Weekly Otterly.AI podcast #2 – How to get your brand into AI overviews?

November 4, 2024

Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast what to do to be present with your brand in Google AI-overviews, ChatGPT and Perplexity.ai. Listen to their podcast to prepare for […]

ChatGPT search – A Google competitor?

November 2, 2024

Picture this: you’re diving into research, maybe on something complicated like AI in marketing or a new regulation for data security. You type your question into Google, hit enter, and there it is—page after page of blue links. Some take you where you want to go, but others lead to ads or unrelated pages. After […]

Weekly Otterly.AI podcast #1: Is ChatGPT taking over Google?

November 2, 2024

Tom Peham and Klaus-M. Schremser (two veterans in growth marketing and SEO) are discussing the future of SEO and AI-based search. Both are co-founders of Otterly.ai and are discussing in this weekly podcast how the landscape of search is changing and what impact your brand and business is facing from AI-based searches. Find a summary […]

How to Rank in Google’s AI Overviews: A Comprehensive Guide

October 5, 2024

The Rise of Google’s AI Overviews The search landscape has undergone a seismic shift with the introduction of Google’s AI Overviews. Formerly known as the Search Generative Experience (SGE), this new feature represents one of the biggest changes to search and SEO in the last two decades. Google has now rolled out AI Overviews to […]

Google won’t look like Google in 2024

February 18, 2024

Marketers, brace yourselves for some big changes.

While some of us are still trying to make sense of the evolution of ChatGPT and how we can make it “work” for our marketing teams, Google is introducing substantial changes to Google Search in 2024.

Here’s what you can expect and how you can prepare yourself, your marketing team, and your business for these changes.

Knowledge Cutoff Dates of all LLMs explained

February 18, 2024

Keeping up with the knowledge cutoff dates is a hassle. Therefore we summarized the knowledge cutoff dates in this post. This post will be regularly updated. Keep it saved/bookmarked.

Zero-Click Searches on Google Are Growing – It’s Getting Worse in 2024

February 18, 2024

In this article, we’ll cover the basics of Zero Click Searches and why their appearance is growing in 2024.

Which LLMs are used for which AI-powered Chat & Search Interface

January 21, 2024

Various large language models (LLMs) are employed across different AI-powered chat and search interfaces. The landscape is dynamic, with frequent updates and new entries, but here’s an overview of some of the key players and their associated LLMs.